The webpage states:

For only $19.95 USD a year, you'll see no graphical ads in your inbox 
with Ad-free Outlook.com.

If you previously used Hotmail Plus, your account was automatically upgraded to Ad-free Outlook.com.

Well, I pay for my hotmail account, it is not free.  If I have Hotmail plus, why then was I not upgraded to Ad-free Outlook.com?